This guy.
Up.
Stream
Tell
your
story
right
from
the
start
*
Tell your story right from the start *
My approach
☻
Personalized
Having the opportunity to creatively bring your story to life, is a bond of trust I don’t take lightly. So whether you’re at pre-launch stage, fundraising, or going through a brand refresh, my packages are designed to meet you where you are and help you do what you do best.
❋
Comprehensive
I work at the intersection of where brand direction meets content direction. I help simplify where brand value and member needs overlap, working with founders & founding teams to define the right message architecture that will build your best community.
✦
Adaptable
The work evolves with you/your business. No brand will be the same and the approach changes as your goals evolve. I help establish (or refresh) your market positioning and core brand promise so that your story achieves the cut through it deserves.
✿
Commercial
Storytelling for sales. I’m focussed on enhancing your sales funnel with the right content strategy and execution recommendations.
My manifesto
Stand out
In a world of memes, don’t be one.
Brands who embrace their originality will standout and win in the long run.
Be true
In the old days, a brand would pay someone to create a story about your business.
Now, your business is the story.
Brands who grasp this, and adopt authentic storytelling, will better align their marketing channels and connect with customers.
Aim high
You need a goal that others want to help you achieve, especially if it taps into their self-interest.
Brands with a vision that your target customer instantly understands and is excited about - this is what we aim for each and every time.
How it works
Discover
Your first session is free!
Choose a date and time that works for you
I’ll send an initial QnA form for you to complete for context
We jam and if you like the vibe, choose a package and a new schedule begins!
Working together
Choose what package works best for you from below. Each involves a comprehensive review of your business goals to inform your marketing objectives and hence content strategy.
We have three levels of commitment;
1. We provide you with market positioning pillars and content opportunities for you to leverage (up-start package);
2. We provide the above, and also help implement the content opportunities with creative and production planning, all while skilling you up to manage distribution and data (up-skill package);
3. We provide the above and we execute all content, and manage all distribution and data learning (up-stream package)
Pricing
The up-start
$4,997
We help you to define your message architecture to build your content strategy and execution framework.
Be content-strategy ready in 4 weeks.
End goal: A fresh plan to execute
Popular
The up-skill
$9,997
We walk through the up-start framework, and then get deeper into creative treatment, budgeting and scheduling of these opportunities. We also advise on the content team required for execution.
Be content-execution ready in 8 weeks.
End goal: Content confidence
Custom
The up-stream
Lets talk
We become your inhouse partner in content strategy, execution and insights for a minimum of 3 months.
End goal: Your best inhouse-outsourced content team
BRAND STORIES
“
travla, launched in October 2022, is now the second largest social media beer brand in the Country.
www.travla.com.au
@travla_
Involvement: #prelaunch - 6 months post
Travis Fimmel
on location, 2023
“
Projucer, has made branded content for every network in Australia, and has had its content viewed by millions of people across the world.
www.projucer.com
@projucer
#longformstorytelling
#brandedcontent
Curtis Stone
on location, 2023
